The Campaign
Sagatiba was originally launched in the UK by Saatchi and Saatchi but after 5 years the brand had lost its edgy reputation in the market place. The brand also wanted to get people to think about Sagatiba as a brand in its own right rather than an ingredient in a Caiparinha. In 2011 Arm and Eye were employed to write, deisgn and produce the Sagatiba 2011 UK marketing campaign. The project was multi-platform, integrated and combined digital, experiential, video, print, guerilla marketing and social networking elements.
